A few days ago on Twitter we shared a similar graph of pay-as-you-go data usage this year (spot the differences!):
We only launched data bundles in May which would skew the results:
We haven’t got a comparison for last year, but we’ll see how it plays out in future years. These also don’t include Internet-of-Things (IoT) SIMs on the network as they’re very low usage and would further skew things.
Here’s also the trend of total monthly data usage across all SIMs since launching last year:
As you can see things didn’t go as well towards the end of last year, but the last few months have been our best (so far).
Calling and messaging
The below averages are for the SIMs that have made/received calls or sent messages, not every SIM card.
The total time spent on the phone each month:
And split into incoming/outgoing calls:
Or outgoing calls split into mobile, landline and other Zevvle numbers:
And the average call duration:
And text messages sent to UK mobile numbers…
Although we can’t draw many conclusions, data usage definitely decreased for a few months. What the coming months and years will look like is anyone’s guess, but we’ll keep an eye on it…
Have a great weekend! ⛈